René Furterer, a born-and-bred Provençal hairstylist, found his lifelong inspiration amidst the captivating scents, vibrant hues, and unparalleled nature of his homeland. In 1957, René Furterer introduced 'etherology,' a philosophy encompassing scalp health and hair beauty, putting it into practice through a three-step method: 'Prepare, Cleanse, Care.' This method remains the hallmark of the brand to this day, emphasizing not only cleansing but also scalp preparation.

René Furterer believes that the bounties of botany hold essential benefits that can restore hair's strength and beauty. The brand transforms nature's ingredients into professionally effective formulas for everyday use, bridging the gap between salon-quality care and at-home convenience.